The Secret Sauce Creating brands that are impossible to ignore !

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À propos du cours

In this course, we will demystify the fundamentals of branding, strategy, and creative direction. These will be the key ingredients in your secret recipe, making your brand impossible to ignore. In three delicious lessons, we will scorch the myths around “what is a brand”, explore the connections between emotion, culture, and aesthetics… And emulsify it digitally to create bolder designs & products with intentionality.

Contenu du cours

Branding 101

  • What is a brand?
  • A Short history of branding

Strategy

Creative Direction: Think Digital

Creative Direction Prompt, practice your skills

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