Designing an E-commerce Brand Experience

What do customers look for in an e-commerce business? A product, of course, but they also want something more: a story. That’s why technology and storytelling have become the key ingredients for this type of business model.

In this course, Camilla and Enea, founders of the digital agency Adoratorio, teach you about brand commerce, a reinvention of the classic e-commerce concept that combines innovative technology with creative storytelling to deliver a unique user experience. Learn how to integrate brand strategy into UX design to develop a groundbreaking website, from the initial brief to the final presentation.